The main reason I think it’s considered hard work is because of what I call author fatigue. Author fatigue is when there is nothing left in the tank, as all the creative juices and energy have gone into writing the masterpiece.
Marketing is important and it takes time, energy and money.
If you have an army of followers already waiting for your book, then there’s less anxiety and stress of immediate sales. This is the position every author/writer wants to be in.
For others, waiting until the book is published before marketing it leaves them in a vulnerable position. Vulnerable because they may have a small list of followers and or are targeting everyone possible, to buy their book. That’s a broadcast approach which I call PUSH marketing, and is sadly going to sell few copies – any if at all!
At the start of 2015, I did my own research about what’s been going on in the digital world and the way we communicate and how we want to be communicated to; and I came up with these 5 observations which can be applied to any industry – publishing included:
1. No one can rely on text alone – a combination word, audio and video
2. People want engagement and interaction
3. Communities and shared experiences are important
4. Individual preferences for different content formats – short and long lengths
5. Time invested in nurturing and deepening relationships will yield results
May not be news to you, but for some it will.
I talk about these 5 observations all the time because I want people – especially authors and writers to understand that things are changing and they should be considering these aspects as they write, publish and market their book.
The name of the game is building relationships.
Building relationships and using different ways and communication tools to reach and engage with an audience because they want content delivered in a variety of ways, so they can consume it they way that suits their lifestyle.
When it comes to creating a more sustainable approach to ‘marketing’ your book, incorporating any of the 5 aspects I mentioned above, as you write your book, makes it easier for you to build relationships. Since I work with audio and podcasts, I see it as a great communication tool and encourage authors and writers to use it to connect with their audience on their own terms.
I know and understand the value and power of a voice can have in establishing rapport and building relationships with ideal readers. It works every time because it is a great communication tool. You can take your ideal readers on a journey – a journey you are FAR less anxious about because it’s about building relationships.
Here are 3 advanatges why ‘marketing’ your book as you write will help you:
(a) Engaging with no pressure to ‘sell’
Because you are not asking anyone to ‘buy’ anything, you are relaxed and your potential readers are happy to engage with you without any pressure to ‘buy’.
(b) Opportunity to turn ideal readers into fans and into advocates
As you continue to build relationships with potential readers and they get to know, like and trust you, they become invested in your journey and want to make sure your book does well.
(c) Building momentum organically
People talk about building a ‘buzz’ about a book when it’s published, and while that’s all good, you can build steady momentum across different social media platforms long before your book is published and give people the opportunity to get to know you better over a period you’ve been writing your book.
There are so many authors and writers publishing daily. You can make things easier for yourself by starting early and build a lasting community of readers who are willing to go on more journeys with you as you write more books.
Check out the: ‘Grow Your Author Tribe As You Write’ Course
- How to repurpose your podcast interviews - November 10, 2015
- What do you look for in a podcast host? - November 4, 2015
- What NOT to do during your podcast interview - October 27, 2015
- Why do people hate the sound of their voice? - October 6, 2015
- Case Study: How to leverage your services with audio testimonials - October 1, 2015
- Ep 007: Discovering Indie Titles - August 3, 2015
- Marketing your book as you write - June 12, 2015
- Ep 006: Crowd Publishing your next book - June 12, 2015
- Ep 005: Book Reviews, Social Media and Marketing - June 3, 2015
- Ep 004: Integrating Amazon and Social Media with AuthorRise - June 1, 2015