The publishing landscape has changed over the last couple of years, and will continue to change in the years to come. We all know the unprecedented number of books that are published every year, and that’s only going to increase as the barriers become almost none existent.
In real terms, authors and writers have to take a business-like approach to marketing and promoting their book(s) to be seen and read.
Whatever approach authors choose to include in their book marketing plan, they have to bear in mind that in this digital era, their readers and potential readers consume content through different formats - the written word, audio and video; so have to create content to reach them in multiple ways. This not only broadens the reach of their book, but gives readers and potential readers an opportunity to engage with them in different ways on their terms.
I have written this book for fiction and non fiction authors and writers who want to take advantage of the opportunities podcast interviews and technology offer to promote their book. While primarily written for indie and self published authors and writers, traditionally published authors and writers can use this book as well.
This book provides information, knowledge and strategies that can be included in any book marketing plan - it wouldn’t work in isolation. In today’s publishing world, if you are an author or writer, you have to market; and market to your reader as your customer.
There’s so much choice available that readers can pick and choose how they spend their money and which author or writer they want to be a fan of. This is an era where authors and writers are pulling people into their tribe - engaging and interacting with them on multiple levels to nurture the relationship. This book is for you if you want to achieve some of that with audio.
Praise for the book
"Today's book marketing landscape is crowded. To stand out, speak out. Viv's book on using podcasting and audio to help market your book is full of clear, straightforward advice all writers should consider. Highly recommended." Lynne Klippel Publisher and Book Market Strategist, BusinessBuildingBooks.com
"Today’s readers consume information in multiple ways. In her book, How to Use Podcasts to Promote Your Book, radio presenter and audio marketing expert Viv Oyolu shows us how to meet the challenge of reaching readers efficiently and creatively. Podcasts meet global audiences where they are, on their smart devices at home, office, and on the go.
Viv is quick to point out that promoting with podcasts means drawing listeners away from competing distractions, so planning strategically is critical. Fiction and nonfiction authors will find timely tips on locating and preparing for interviews on podcasts that fit their needs and genre, as well as affordable tools and easy techniques for creating their own. I especially enjoyed learning ways to repurpose and promote podcast interviews. You will be convinced that adding podcasts to your book promotion plans is a smart move". Flora Brown, Author, Color Your Life Happy - Coloryourlifehappy.com
"If you have been wondering if you can and should do podcasts, then this is the book for you. The author takes you through a step-by-step process that even a technology challenged author can follow. I am a seasoned author who had to learn how to do podcasts through trial and error. I only wished I had this information when I started out for the information is presented in such a clear manner.
When you follow her guidelines, you will be presenting your authentic self. Thus, you develop trust with your audience and a strong interest in your book that you have proudly presented to the world".
Kathy Condon is a Keynote Speaker, Trainer, Coach and Award-Winning Author on the subject of Face-to-Face Networking and Social Media Networking. www.kathycondon.net
About the Author
Viv’s dream at 13, was to be a radio presenter, and achieved it just before she turned 45, when fate stepped in. Since then, she’s gone on to interview over 300 guests on her Dream Corner show, hosted a podcast series and conducted several interviews at different events including TEDxEuston.
Prior to becoming a radio presenter, she had over 20 years marketing experience working for companies such as BMW, Walt Disney, Barclaycard, Royal Bank of Scotland and Thames Water as a Marketing Consultant; following on from her degree in Marketing and an MBA from Durham University Business School.
Her favourite Maya Angelou’s quote: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”, is central to how Viv interviews and interacts with guests and clients.