For the last couple of weeks I’ve been talking about podcast interviews – What NOT to do during your interview and What to look for in a podcast host. If you haven’t read either one of them, please check them out as you will be following on to this post.
I advocate for entrepreneurs and authors to go on podcast interviews, but to have a plan about what they want to talk about – vary it a little or a lot to increase their online visibility and also to give them content they can repurpose.
I mentioned in both blog posts that as an entrepreneur you should plan. Plan, plan and plan some more to maximise your time efficiently. When you plan you can talk about different aspects of your business – the value you offer, and tailor it to specific audiences to appeal to more people.
I was speaking to an entrepreneur sometime ago and he said his goal was to get on as many podcast shows as possible to promote himself and his business. That’s all great I thought, but wondered if he was going to plan what he was going to say on the numerous podcast shows he was aiming for or he was just going to have the same message. The danger of not planning is you and your message have far less impact once people have heard you on similar podcasts saying exactly the same thing. Yes, most podcast listeners are serial listeners, and they will think you are one-dimensional sadly; and or that you are just on there to ‘sell’. Well which is true in a way, but subtlety will definitely go a long way.
Let me explain this in more detail…..I’ll use myself as the example.
As an audio marketing expert, I can decide to go on quite a few business podcasts to talk about audio marketing. There are a number of areas I could talk about, so rather than try and cram everything into every interview, I’ll plan and reach the audience at different touch points depending on how the podcast show runs i.e. the listenership, to maximise my exposure and more importantly the value of what I do.
There maybe some overlap across all of them, but the key thing is, I’d have targeted specific audiences with specific messages, and be able to repurpose my podcast interviews, by creating short soundbites that I can offer as either a FREE download on my website and or, share them across social media over time. That’s evergreen content. People are time poor, so a 3-minute clip will appeal to those who either didn’t catch your interview or just had enough time for that.
So on to the HOW you can use repurpose your podcast interviews to give additional content, here are a few things you can do with your interviews:
1. Create individual blog posts
No matter how many times you’ve said something, you haven’t said to everyone! Not everyone would have caught it the first time round and as the saying goes, ‘When the student is ready the teacher appears’, really is true. For someone is coming across you for the first time, they probably are not going to go through your archives to find what they want! Most people are time poor and they want things at the finger tips, so a blog post about either the whole interview or snippets of it will definitely appeal to some people.
2. Write guest blog posts
You can use a particular segment or segments from your interviews to approach a blogger who will appreciate that content for their own audience. Not everyone is a podcast listener and as entrepreneurs we have to appeal to all types of learners and produce content in word, audio and video where possible.
3. Feature articles
As well as guest blogs you can use a clip to approach your local and or national online newspaper about a particular aspect that their readers would value. This is why it’s essential to plan and plan well. An editor would not have time to read a full blog, but a short clip with you talking about that aspect of what you offer, could just be enough for them to explore further. Your voice is a powerful tool! Use it!
4. Create videos
Surprisingly a huge number of people use YouTube and other video platforms as their only source of education and entertainment. There’s an audience out there waiting for your content and will value what you’ve said, so create videos of all or soundbites of different segments of your interviews.
Sharing your soundbites
When it comes to sharing the actual soundbites, SoundCloud is the best tool out there. It is user-friendly and I cannot gush enough about it. You can read all about my SoundCloud ‘adoration’ in a post I wrote earlier on this year. It lists the 7 reasons why SoundCloud should be your audio partner and has a video at the end to help you set up an account.
SoundCloud offers 180 minutes FREE so even if you’ve done 6 interviews, your soundbites will not be over 180 minutes.
For editing, there’s a FREE software call Audacity that you can use. It’s fairly easy to get a handle of (and I’m not saying that because it is for me…I was once at the start too, and learnt how to use it!). YouTube is an amazing resource to learn how to use it too.
In humble my opinion, you are better off doing 5 or 6 specific interviews for niche audiences than 20 general interviews rehashing virtually the same thing during the interviews. People will get bored.
The time spent planning will not be wasted. You will be able to outline what you want to say and who will benefit from and value what you have to say confidently. Small numbers can have more impact sometimes.
Hope this has been useful. Please let me know how you get on.
- How to repurpose your podcast interviews - November 10, 2015
- What do you look for in a podcast host? - November 4, 2015
- What NOT to do during your podcast interview - October 27, 2015
- Why do people hate the sound of their voice? - October 6, 2015
- Case Study: How to leverage your services with audio testimonials - October 1, 2015
- Ep 007: Discovering Indie Titles - August 3, 2015
- Marketing your book as you write - June 12, 2015
- Ep 006: Crowd Publishing your next book - June 12, 2015
- Ep 005: Book Reviews, Social Media and Marketing - June 3, 2015
- Ep 004: Integrating Amazon and Social Media with AuthorRise - June 1, 2015