Get noticed in the C-Suite. Grow your consulting business. Leverage multimedia tools.
As a business author, your book is central to your business growth. You wrote it to provide value to clients through your consulting services, and your target audience is the C-Suite.
Attracting attention of the C-Suite is not easy!
Using the traditional marketing or the 'selling' approach will not get you the results you desire. The C-Suite doesn't like to be 'sold' to.
What they want are clearly defined unique outcome-based solutions.
Unique means...different - it stands out from what they have already been offered. Your approach has to provide fresh ideas and different strategies that solves their problems - that aim to drive revenue, increase profit and impact their bottomline.
You will find that a C-Suite executive will engage with you when your approach offers value, provides unique information they don't get in-house, establishes credibility, and instils trust that you truly understand their needs.
While your book is an excellent start, you need more to get a C-Suite executive's attention.
Your approach should begin with creating the right content from your book. The right content gets you noticed and starts a conversation.
A conversation allows you to offer your perspective, provide insight on how you can solve their problems with your unique approach.
In today's digital world, you need the right multimedia tools to maximise different touch points. Different people respond to different communication and consume content differently.
And since smartphones and tablets are essential tools for every C-Suite executive, you have to create content on different platforms and in different formats for them to consume and get their attention.
My name is Viv Oyolu, and I'm an audio marketing expert, radio presenter and author of 'How to use podcasts to promote your book'.
Prior to becoming a radio presenter and an audio marketing expert, I gained over 20 years experience working as a marketing consultant for organisations such as BMW, Walt Disney, Royal Bank of Scotland and Thames Water.
My goals are to: provide you with bespoke multimedia tools, save you time and eliminate uncertainty in your approach to getting noticed by the C-Suite executives in your target industry.
I will work alongside you, using my 3-step approach, to outline and create:
Compelling content from your book and tailor it to your target audience
Content, consumable in different formats to enable you start a conversation with the C-Suite
Content to nurture the on-going relationship, so you can be seen as a trusted ally
Benefits to you....
Creating your multimedia tools with this approach:
Ensures you have a consistent voice a C-Suite executive identifies with
Strengthens your brand
Reinforces your message of how you can solve their problems
Want to find out more?
If you like to have a free 30-minute consultation with me, please fill out the contact form below with your contact details. If you are in the UK, please include a telephone or mobile number; and from Europe or the US, include a Skype id; indicating a convenient time for us to speak. If you would like to get in touch via email, my address is firstname.lastname@example.org