Your story matters. Your expertise is important.
It's become increasing important that businesses create content in different formats to reach a wide range of people who consume content differently. With more people using smartphone and tablets to access information on demand, as well as car manufacturers providing in-built technology to allow drivers listen to podcasts, you have an opportunity to use audio to connect and build rapport easily with your audience with who you are and how you best serve them.
Showcase your expertise
As a business owner you have so much knowledge and can easily:
Educate your audience
Demonstrate your value proposition;
Showcase your industry knowledge
I can help you shape and structure what you do in bitesize and consumable format for your audience, that's relevant to them and you can use as a tool to move prospects along in their buying decision.
Mackrell Turner Garrett wanted to produce three podcasts on aspects of Family Law and Employment Law. Partner and head of the Family Law London branch, Alison Green wanted her podcast to provide information to support people during a challenging time, and highlight five essentials things to think about when going through a divorce. Alison talks about:
Things to consider while separated
Find a good lawyer
Children and extended families
Listen in here:
Others in the series:
Do you tell your story?
You should. Your story is important. Your story tells your WHY. Your story conveys your message in a unique way; and you have an opportunity to share your values - causes that matter to you and develop an emotional bond with your audience in your own voice.
I can help with this. Once I understand how you came to start your business, what matters to you, I will create the right questions that reflects who you and allows you come across as authentic.
Chairman of NAWG (The National Association of Writers's Group), Pam Fish contacted me asking for an audio interview talking about how and when NAWG was formed, the services they offer and the annual Festival held in August.
Listen in here:
If this sounds interesting, please complete the form below or email me firstname.lastname@example.org