Online visibility matters to everyone....especially you as an author.
With technology driving change, things are moving at a fast pace.
The continued increasing use of smartphones and tablets to access information and content on demand, means you have to take engagement to your audience; and interact with them on multiple levels - word, audio and video.
With so many distractions and thousands of books published every year, it's easy for yours to get lost amongst the noise.
You keep hearing about podcasting, but you're not sure if it's for you!
There's a lot of misconception around about podcasting...and what a podcast is.
According to Wikipedia, a podcast is a digital (audio or video) file that can be download either through a computer, smartphone or tablet.
....NO, a podcast is not exclusive to iTunes alone, just as a video is not exclusive to YouTube.
But what value can podcasting offer me if it's not about iTunes alone, you ask? How can use it to my advantage?
Pull up a chair....
You can and should create podcasts for your website. Statistics show more people using smartphones and tablets to access websites, and a podcast is one of the easiest ways you can establish rapport with your website visitors.
You can also create valuable content to use regularly that:
Keeps your audience informed
Enhances your brand reputation
Increases your online visibility and engagement
Makes a personal connection with your audience
Sound interesting? I can help you achieve that.
Hello, my name is Viv Oyolu and I'm a Book Marketing Audio Expert and a Strategist.
My 20 years marketing experience will help you use audio as an effective communication tool to deliver results.
As a radio presenter, I know and understand the true value audio offers and can guide you through bespoke strategies that will increase your online visibility, as well as nurture your ongoing relationships.
Am I the right person to help you? Absolutely, and here's why:
First of all, my experience is grounded in my degrees in Marketing and an MBA from Durham University Business School; as well as working for organisations such as Walt Disney, Barclaycard, Royal Bank of Scotland, BMW and Thames Water as a Marketing Consultant. This allows me to take a 'big picture' view of things, but also drill down to the nuts and bolts.
Secondly, having conducted over 300 interviews on my show, Dream Corner alone, hosted a podcast series and covered a range of events, from networking, shopping evenings and TEDx, interviewing numerous guests, delegates and speakers, I learnt many valuable skills - how to structure the right questions that allow guests demonstrate their expertise; and the other skill - the art of listening. Whether it's interviewing authors, business owners, entrepreneurs, leaders or anyone else, everyone has one common desire - the need to be heard and listened to.
I listen to what's being said, gauge the mood, and respond accordingly. I can proudly say, my radio show is successful because guests tell others to come on because of how I make them feel. That's important to me and I extend that to working with my clients.
Maya Angelou said:
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
That's my promise to you.
If you want to find out more about how we can work together to achieve your goals, you can book a free 15-minute session over Skype (if you are outside of the UK), or over the telephone for UK residents here - Book a session
More about me? Here are 4 quick facts I hope you find interesting:
- At 13, my dream was be a radio presenter. In 2011, fate stepped in just before I turned 45 and made it a reality. A little over a year later, I got featured in the Sunday Telegraph: Fancy a midlife career change? Meet 3 inspiring women
- In 2005, I took a career break and volunteered in inner-city New York for 5 months; an experience that changed my life.
- If you’ve heard of the ‘How the World Sees You’ profiling by Sally Hogshead, I’m a Catalyst - a Creative Enthusiast, and I provide out-of-the-box audio solutions, structure great questions, have natural warmth and enthusiasm, so guests always have a great experience.
- Took up running at 46!